Project Description

Screenshot of CFF homepage

Community Food Funders had been using Wix to maintain a website with just a few pages, and no analytics to even tell them who was visiting the site. It meant that they couldn’t use analytics to tell what users were interested in.

I led Community Food Funders through a full re-design of their website, including a thorough discovery process, a logo design and visual branding. Their new WordPress website includes a directory of food funders along with news and food funder policy. I also set them up in MailChimp so they could send mass emails to their community that matched the look of the website.

The new site has analytics tools so they can tell what content users are interacting with, user actions on specific pages and how effective they are at driving traffic to the new website.