Writing for the Web

Just like writing in print… only better.

Bookshelf: Don’t Make Me Think, Revisited

By |February 27th, 2015|

Steve Krug’s Don’t Make Me Think, Revisited: A Common Sense Approach to Web and Mobile Usability is a new edition (2014) of a classic book in the field of web usability (also called User Experience or UX). Krug has a conversational style […]

Tools I Use: My best action trigger for writing

By |February 13th, 2015|

Sometimes I get busy with my work for clients and I fall behind on creating content for my website. But keeping this blog up-to-date is important to me — I can share info I care about (like how to use WordPress), stay in […]

I want you blogging more in 2015

By |January 9th, 2015|

My client list is full of geniuses. When I sit down with you, I am rewarded with glimpses of your brilliance on how to build social justice movements, how to end the vast injustices of the criminal justice system, and […]

Please don’t “Click here”

By |October 17th, 2014|

I’m surprised how often nonprofits write great copy for their website or an email alert, then place a hyperlink on inline text that says, “Click here.” That’s not user-friendly. Instead, make sure your hyperlinks make use of descriptive text — text that […]

I send email a couple of times a month. People like my emails.