I look at different steps you can take to make your communications compelling. The less staff time and money your organization has, the more you need your communications to be strategic.
Your organization can create and maintain a style guide to give your leaders guidance about how to write/speak/present about the issues you work on.
Explanations of Google Analytics terms that I frequently find myself explaining to grassroots social justice communicators.
We can get caught up “doing” social media: churning out content and then measuring success by the numbers that are most visible instead of using it to build relationships.
Google Analytics offers plenty of data, almost too much, so let’s zero in on examples of specific web analytics data to pay attention to.
If you’re not writing, it’s not because you’re too busy. Your opponents who manage to blog are busy. You follow bloggers who are also busy.
There are a lot of CRM choices here, so how can you figure out how to spend the right amount of time and money for software?
Plenty of orgs don’t have dedicated communications staff or departments. Nor do you need them in order to be successful at communicating, but you do need some structure.
If you don’t have communications goals, there’s no time like the present to set them. Even simple measurable goals can help your communications be more effective.
Presentation from the “Be the Media” conference where I did an introductory level workshop on Google Analytics