Strategic Communications

I look at different steps you can take to make your communications compelling. The less staff time and money your organization has, the more you need your communications to be strategic.

A Google Analytics Glossary for Social Justice Communicators

By |September 2nd, 2016|

Google Analytics is a fantastic tool but fairly complex, and some of the language is not so intuitive for non-developers. Here’s an explanation of terms that I frequently find myself explaining to grassroots social justice communicators, and how understanding these […]

Are you stuck “doing” your organization’s social media?

By |October 2nd, 2015|

Social media, like any communications channel, can quickly shift from being a means to being an end. We can start to take on an attitude that a particular form of media is a task for us to conquer, versus using it […]

Four useful things to look at in your Google Analytics data

By |June 4th, 2015|

In the nonprofit sector, it’s easy to feel like we’re so busy that we don’t have time to look at numbers — but really, without some feedback, how will you know if what you’re working on for your communications is effective? Google […]

I want you blogging more in 2015

By |January 9th, 2015|

My client list is full of geniuses. When I sit down with you, I am rewarded with glimpses of your brilliance on how to build social justice movements, how to end the vast injustices of the criminal justice system, and […]

Keep track of your donors but don’t go overboard

By |December 12th, 2014|

I fielded another inquiry recently about how a small nonprofit organization can set up a reasonable system to keep track of donors and prospective donors (often called a Constituent Relationship Management system, or CRM). There are a lot of choices […]

Haven’t set your 2014 communications goals yet? There’s still time

By |January 17th, 2014|

First off, if you don’t have communications goals, there’s no time like the present to set them. Even simple measurable goals can help you make some decisions on a daily or weekly basis about what to prioritize and where to […]

Google Analytics: What You Need to Know

By |December 13th, 2013|

Too many social justice folks I know think they don’t have enough time to look at their metrics. But setting aside even a small amount of time on a regular basis can make a difference. Give yourself a goal and […]

Want a Google Analytics dashboard? Here’s one.

By |August 21st, 2013|

Okay, people who toil away at social justice nonprofits and don’t have time to set up a Google Analytics dashboard: I have a dashboard template for Google Analytics to help you structure your regular GA visits (weekly would be nice, but I’ll settle […]

I’m beggin you: Check your Google Analytics

By |July 10th, 2013|

Imagine putting a bag over your head just as you stepped in front of a room to make a presentation, or before you entered a networking event. Okay, you wouldn’t do that because it would be weird. But you also wouldn’t do […]

My Bookshelf: Little Bets

By |June 21st, 2013|

As someone who loves to try things out, I love  Little Bets by Peter Sims for what I take as its central message: don’t try to get everything perfect right out of the gate. Look for the right setting to test your […]

Two useful words on brand: Reputation and Personality

By |June 14th, 2013|

I know that “brand” sounds like marketing lingo, and many social justice folks shy away from it. But the more I talk to clients lately the more I’m convinced that you ignore conversations about your brand at your peril. Your ability […]

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