Strategic Communications

I look at different steps you can take to make your communications compelling. The less staff time and money your organization has, the more you need your communications to be strategic.

A style guide can make tough communications easier

Posted in Relevance, Small Advice, Strategic Communications

Your organization can create and maintain a style guide to give your leaders guidance about how to write/speak/present about the issues you work on.

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A Google Analytics glossary for social justice communicators

Posted in Glossary, Google Analytics, Small Advice, Strategic Communications

Explanations of Google Analytics terms that I frequently find myself explaining to grassroots social justice communicators.

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Are you stuck “doing” your organization’s social media?

Posted in Google Analytics, Small Advice, Social Media, Strategic Communications

We can get caught up “doing” social media: churning out content and then measuring success by the numbers that are most visible instead of using it to build relationships.

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Four useful things to look at in your Google Analytics data

Posted in Email Strategy, Google Analytics, Small Advice, Strategic Communications

Google Analytics offers plenty of data, almost too much, so let’s zero in on examples of specific web analytics data to pay attention to.

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I want you blogging more

Posted in Small Advice, Strategic Communications, Time-based advice, Writing for the Web

If you’re not writing, it’s not because you’re too busy. Your opponents who manage to blog are busy. You follow bloggers who are also busy.

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Keep track of your donors but don’t go overboard

Posted in Small Advice, Strategic Communications, Tools I Use

There are a lot of CRM choices here, so how can you figure out how to spend the right amount of time and money for software?

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Five central elements of strategic communications planning for nonprofits

Posted in Glossary, Small Advice, Strategic Communications

Plenty of orgs don’t have dedicated communications staff or departments. Nor do you need them in order to be successful at communicating, but you do need some structure.

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Haven’t set your communications goals yet? There’s still time

Posted in Small Advice, Strategic Communications, Web

If you don’t have communications goals, there’s no time like the present to set them. Even simple measurable goals can help your communications be more effective.

Continue Reading Haven’t set your communications goals yet? There’s still time


Google Analytics: what you need to know

Posted in Google, Google Analytics, Small Advice, Strategic Communications, Tools I Use

Presentation from the “Be the Media” conference where I did an introductory level workshop on Google Analytics

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