Strategic Communications

I look at different steps you can take to make your communications compelling. The less staff time and money your organization has, the more you need your communications to be strategic.

A style guide can make tough communications easier

By |August 22nd, 2017|

For nonprofits that are working on controversial issues (immigration or incarceration, for example) the need for consistent messaging is high. Often we are trying to reach people who don’t have direct experience with the issues we’re working on, including key […]

A Google Analytics Glossary for Social Justice Communicators

By |September 2nd, 2016|

Google Analytics is a fantastic tool but fairly complex, and some of the language is not so intuitive for non-developers. Here’s an explanation of terms that I frequently find myself explaining to grassroots social justice communicators, and how understanding these […]

Are you stuck “doing” your organization’s social media?

By |October 2nd, 2015|

Social media, like any communications channel, can quickly shift from being a means to being an end. We can start to take on an attitude that a particular form of media is a task for us to conquer, versus using it […]

Four useful things to look at in your Google Analytics data

By |June 4th, 2015|

In the nonprofit sector, it’s easy to feel like we’re so busy that we don’t have time to look at numbers — but really, without some feedback, how will you know if what you’re working on for your communications is effective? Google […]

I want you blogging more in 2015

By |January 9th, 2015|

My client list is full of geniuses. When I sit down with you, I am rewarded with glimpses of your brilliance on how to build social justice movements, how to end the vast injustices of the criminal justice system, and […]

Keep track of your donors but don’t go overboard

By |December 12th, 2014|

I fielded another inquiry recently about how a small nonprofit organization can set up a reasonable system to keep track of donors and prospective donors (often called a Constituent Relationship Management system, or CRM). There are a lot of choices […]

Haven’t set your 2014 communications goals yet? There’s still time

By |January 17th, 2014|

First off, if you don’t have communications goals, there’s no time like the present to set them. Even simple measurable goals can help you make some decisions on a daily or weekly basis about what to prioritize and where to […]

Google Analytics: What You Need to Know

By |December 13th, 2013|

Too many social justice folks I know think they don’t have enough time to look at their metrics. But setting aside even a small amount of time on a regular basis can make a difference. Give yourself a goal and […]

Want a Google Analytics dashboard? Here’s one.

By |August 21st, 2013|

Okay, people who toil away at social justice nonprofits and don’t have time to set up a Google Analytics dashboard: I have a dashboard template for Google Analytics to help you structure your regular GA visits (weekly would be nice, but I’ll settle […]

I’m beggin you: Check your Google Analytics

By |July 10th, 2013|

Imagine putting a bag over your head just as you stepped in front of a room to make a presentation, or before you entered a networking event. Okay, you wouldn’t do that because it would be weird. But you also wouldn’t do […]

My Bookshelf: Little Bets

By |June 21st, 2013|

As someone who loves to try things out, I love  Little Bets by Peter Sims for what I take as its central message: don’t try to get everything perfect right out of the gate. Look for the right setting to test your […]

Two useful words on brand: Reputation and Personality

By |June 14th, 2013|

I know that “brand” sounds like marketing lingo, and many social justice folks shy away from it. But the more I talk to clients lately the more I’m convinced that you ignore conversations about your brand at your peril. Your ability […]

I send email a couple of times a month. People like my emails.