Relevance — making clear what you have to offer people — is part art and part science. And essential if your organization wants your messages to be compelling.

Please don’t “Click here”

By |October 17th, 2014|

I’m surprised how often nonprofits write great copy for their website or an email alert, then place a hyperlink on inline text that says, “Click here.” That’s not user-friendly. Instead, make sure your hyperlinks make use of descriptive text — text that […]

Who is your website for?

By |May 8th, 2013|

I had such a great time leading the “How Effective is Your Website” workshop at Women of Color Be the Media. When I talk about website effectiveness, there’s a piece of it that we start off with that I could spend […]

My Bookshelf: Switch and Made to Stick (and Decisive!)

By |March 15th, 2013|

These two books by the Heath Brothers are essential reading for the social justice communicator, and I can barely contain my excitement at the announcement that these two pros have another book coming out. But let me start with the […]

3 things to know about A/B Testing

By |January 25th, 2013|

Yes, I know that some of our organizations really don’t have a very big list, or the time and energy to be doing A/B testing. But, before you rule it out, consider these three things about A/B testing:
1. It’s a […]

3 Things To Remember About Reporters

By |January 11th, 2013|

Whether a reporter is working for radio, television or print (yes, print still exists), remember these three things and your relationship will go much better.
One — A good reporter is friendly, but the reporter is not your friend.
A good reporter […]

What should go in this month’s email newsletter?

By |November 30th, 2012|

Every month, many of my clients send email newsletters. Most organizations that are active have something of interest for their constituents at least monthly (if not, you may have a different problem).

As the story selection process happens, I remind them […]

I send email a couple of times a month. People like my emails.