Relevance

Relevance — making clear what you have to offer people — is part art and part science. And essential if your organization wants your messages to be compelling.

A style guide can make tough communications easier

Posted in Relevance, Small Advice, Strategic Communications

Your organization can create and maintain a style guide to give your leaders guidance about how to write/speak/present about the issues you work on.

Continue Reading A style guide can make tough communications easier


Please don’t “Click here”

Posted in Google, Relevance, Small Advice, Web, Writing for the Web

If you’ve done your design work well, your hyperlinks should be highly visible as a user or robot scans the page (or an email) because of color and text emphasis.

Continue Reading Please don’t “Click here”


Who is your website for?

Posted in Relevance, Small Advice, Strategic Communications, Web

When it comes to audience, I encourage people to be as specific as possible. “People who eat food,” for example, is not specific enough to be useful.

Continue Reading Who is your website for?


Three things to know about A/B Testing

Posted in Email Strategy, Relevance, Small Advice, Strategic Communications, Web

You may not have a very big list, or the time and energy to be doing A/B testing. But, before you rule it out, consider these three things about A/B testing:

Continue Reading Three things to know about A/B Testing


3 Things To Remember About Reporters

Posted in Media Relations, Relevance, Small Advice

Whether a reporter is working for radio, television or print (yes, print still exists), remember these three things and your relationship will go much better.

Continue Reading 3 Things To Remember About Reporters


What should go in this month’s email newsletter?

Posted in Email Strategy, Newsletters, Relevance, Small Advice

Every month, many of my clients send email newsletters. Don’t just ask yourself what you want to tell them. Ask what you can send that will have value to them.

Continue Reading What should go in this month’s email newsletter?


Sign Up for Small Advice

I’m on Twitter

Top
I send email a couple of times a month. People like my emails.