Relevance — making clear what you have to offer people — is part art and part science. And essential if your organization wants your messages to be compelling.
I’m surprised how often nonprofits write great copy for their website or an email alert, then place a hyperlink on inline text that says, “Click here.” That’s not user-friendly. Instead, make sure your hyperlinks make use of descriptive text — text that […]
I had such a great time leading the “How Effective is Your Website” workshop at Women of Color Be the Media. When I talk about website effectiveness, there’s a piece of it that we start off with that I could spend […]
These two books by the Heath Brothers are essential reading for the social justice communicator, and I can barely contain my excitement at the announcement that these two pros have another book coming out. But let me start with the […]
Yes, I know that some of our organizations really don’t have a very big list, or the time and energy to be doing A/B testing. But, before you rule it out, consider these three things about A/B testing:
1. It’s a […]
Whether a reporter is working for radio, television or print (yes, print still exists), remember these three things and your relationship will go much better.
One — A good reporter is friendly, but the reporter is not your friend.
A good reporter […]