Relevance

Relevance — making clear what you have to offer people — is part art and part science. And essential if your organization wants your messages to be compelling.

A style guide can make tough communications easier

By |August 22nd, 2017|

For nonprofits that are working on controversial issues (immigration or incarceration, for example) the need for consistent messaging is high. Often we are trying to reach people who don’t have direct experience with the issues we’re working on, including key […]

Please don’t “Click here”

By |October 17th, 2014|

I’m surprised how often nonprofits write great copy for their website or an email alert, then place a hyperlink on inline text that says, “Click here.” That’s not user-friendly. Instead, make sure your hyperlinks make use of descriptive text — text that […]

Who is your website for?

By |May 8th, 2013|

I had such a great time leading the “How Effective is Your Website” workshop at Women of Color Be the Media. When I talk about website effectiveness, there’s a piece of it that we start off with that I could spend […]

My Bookshelf: Switch and Made to Stick (and Decisive!)

By |March 15th, 2013|

These two books by the Heath Brothers are essential reading for the social justice communicator, and I can barely contain my excitement at the announcement that these two pros have another book coming out. But let me start with the […]

3 things to know about A/B Testing

By |January 25th, 2013|

Yes, I know that some of our organizations really don’t have a very big list, or the time and energy to be doing A/B testing. But, before you rule it out, consider these three things about A/B testing:
1. It’s a […]

3 Things To Remember About Reporters

By |January 11th, 2013|

Whether a reporter is working for radio, television or print (yes, print still exists), remember these three things and your relationship will go much better.
One — A good reporter is friendly, but the reporter is not your friend.
A good reporter […]

What should go in this month’s email newsletter?

By |November 30th, 2012|

Every month, many of my clients send email newsletters. Most organizations that are active have something of interest for their constituents at least monthly (if not, you may have a different problem).

As the story selection process happens, I remind them […]

I send email a couple of times a month. People like my emails.