Google Analytics

A Google Analytics Glossary for Social Justice Communicators

By |September 2nd, 2016|

Google Analytics is a fantastic tool but fairly complex, and some of the language is not so intuitive for non-developers. Here’s an explanation of terms that I frequently find myself explaining to grassroots social justice communicators, and how understanding these […]

Are you stuck “doing” your organization’s social media?

By |October 2nd, 2015|

Social media, like any communications channel, can quickly shift from being a means to being an end. We can start to take on an attitude that a particular form of media is a task for us to conquer, versus using it […]

Why I started using Cyfe as my regular analytics dashboard

By |September 18th, 2015|

If you’re quite busy changing the world, it’s tempting to look at data about the effectiveness of your communications “later.” Next week, next month… then you realize you have no idea how people are using your website, or how they’re getting […]

Four useful things to look at in your Google Analytics data

By |June 4th, 2015|

In the nonprofit sector, it’s easy to feel like we’re so busy that we don’t have time to look at numbers — but really, without some feedback, how will you know if what you’re working on for your communications is effective? Google […]

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