Explanations of Google Analytics terms that I frequently find myself explaining to grassroots social justice communicators.
We can get caught up “doing” social media: churning out content and then measuring success by the numbers that are most visible instead of using it to build relationships.
If you’re quite busy changing the world, it’s tempting to look at data about the effectiveness of your communications “later.” Enter dashboards
Google Analytics offers plenty of data, almost too much, so let’s zero in on examples of specific web analytics data to pay attention to.
Presentation from the “Be the Media” conference where I did an introductory level workshop on Google Analytics
Analytics are like binoculars that let you watch visitors as they come to your website.