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A Google Analytics glossary for social justice communicators

Posted in Glossary, Google Analytics, Small Advice, Strategic Communications

Explanations of Google Analytics terms that I frequently find myself explaining to grassroots social justice communicators.

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Are you stuck “doing” your organization’s social media?

Posted in Google Analytics, Small Advice, Social Media, Strategic Communications

We can get caught up “doing” social media: churning out content and then measuring success by the numbers that are most visible instead of using it to build relationships.

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Why I started using Cyfe as my regular analytics dashboard

Posted in Google Analytics, Small Advice, Social Media, Tools I Use

If you’re quite busy changing the world, it’s tempting to look at data about the effectiveness of your communications “later.” Enter dashboards

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Four useful things to look at in your Google Analytics data

Posted in Email Strategy, Google Analytics, Small Advice, Strategic Communications

Google Analytics offers plenty of data, almost too much, so let’s zero in on examples of specific web analytics data to pay attention to.

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Google Analytics: what you need to know

Posted in Google, Google Analytics, Small Advice, Strategic Communications, Tools I Use

Presentation from the “Be the Media” conference where I did an introductory level workshop on Google Analytics

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