Bookshelf

As much as I love the web, I also still love the printed word.

My Bookshelf: I’ll read anything by Tony Schwartz

Posted in Bookshelf, Small Advice, Tools I Use

An open, creative, relaxed mind is essential to changing the world. That’s what he keeps writing about.

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Bookshelf: Don’t Make Me Think, Revisited

Posted in Bookshelf, Glossary, Small Advice, Web, Writing for the Web

Steve Krug’s Don’t Make Me Think, Revisited: A Common Sense Approach to Web and Mobile Usability is a new edition (2014) of a classic book in the field of web usability (also called User Experience or UX). Krug has a conversational style that minimizes the tech talk and he uses cartoons and realistic website examples throughout the book to make his points clear.

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My Bookshelf: Little Bets

Posted in Bookshelf, Small Advice, Strategic Communications

This book is a great call for how to keep a growth mindset — and assume that any and every small fail can eventually become part of something great.

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My Bookshelf: The Zen of Social Media Marketing

Posted in Bookshelf, Small Advice, Social Media, Web

Shama Kabani explains the marketing concepts behind social media engagement with a straightforward, non-technical approach.

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