Bookshelf

As much as I love the web, I also still love the printed word.

My Bookshelf: I’ll read anything by Tony Schwartz

By |March 27th, 2015|

Usually my “My Bookshelf” posts focus on a single book that’s closely related to communications, but there’s something to be said for books about making the best use of our minds. An open, creative, relaxed mind is essential to developing […]

Bookshelf: Don’t Make Me Think, Revisited

By |February 27th, 2015|

Steve Krug’s Don’t Make Me Think, Revisited: A Common Sense Approach to Web and Mobile Usability is a new edition (2014) of a classic book in the field of web usability (also called User Experience or UX). Krug has a conversational style […]

My Bookshelf: Little Bets

By |June 21st, 2013|

As someone who loves to try things out, I love  Little Bets by Peter Sims for what I take as its central message: don’t try to get everything perfect right out of the gate. Look for the right setting to test your […]

My Bookshelf: Switch and Made to Stick (and Decisive!)

By |March 15th, 2013|

These two books by the Heath Brothers are essential reading for the social justice communicator, and I can barely contain my excitement at the announcement that these two pros have another book coming out. But let me start with the […]

My Bookshelf: The Zen of Social Media Marketing

By |March 8th, 2013|

I get so many questions from clients on social media that are a mix of the “how” to do things with “why should I? Will this really be worth it?”  The Zen of Social Media Marketing by Shama Kabani has […]

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