About Kathleen

This author has not yet filled in any details.
So far Kathleen has created 58 blog entries.

A style guide can make tough communications easier

By |August 22nd, 2017|

For nonprofits that are working on controversial issues (immigration or incarceration, for example) the need for consistent messaging is high. Often we are trying to reach people who don’t have direct experience with the issues we’re working on, including key […]

Securing your Nonprofit’s Website in 2017: Moving to HTTPS

By |November 28th, 2016|

In my related post on security for 2017 (and beyond), I talked about how your organization needs to build in better security on the part of your users. But you also need to secure your website by moving your site onto […]

Securing your Nonprofit’s Website in 2017: Things People Do

By |November 28th, 2016|

As Internet hacking, impersonation and surveillance grow in volume and audacity, we all have to become more disciplined about how we browse the Internet and how we protect our online accounts. This includes the nonprofit sector, since we handle extensive […]

A Google Analytics Glossary for Social Justice Communicators

By |September 2nd, 2016|

Google Analytics is a fantastic tool but fairly complex, and some of the language is not so intuitive for non-developers. Here’s an explanation of terms that I frequently find myself explaining to grassroots social justice communicators, and how understanding these […]

Four productivity apps I’m excited about in 2016

By |January 15th, 2016|

Is it just me or are people getting better at making beautiful and useful software? Software companies have to stay competitive by offering an intuitive user experience (UX) and becoming better students at how people use their products. Meanwhile, organizers […]

Surprising News

By |December 4th, 2015|

I’ve been quiet on Small Advice for the last six weeks because I took time off of work for the month of November. This break came as I’m launching a new chapter in my professional life: I’ve joined a larger social […]

A good contract is your recipe for success

By |October 16th, 2015|

Part of being a consultant is meeting new prospective clients all the time, and in a short period of time proposing a contract for work. These contracts can cover months of work by any number of people. And once we all […]

Are you stuck “doing” your organization’s social media?

By |October 2nd, 2015|

Social media, like any communications channel, can quickly shift from being a means to being an end. We can start to take on an attitude that a particular form of media is a task for us to conquer, versus using it […]

Why I started using Cyfe as my regular analytics dashboard

By |September 18th, 2015|

If you’re quite busy changing the world, it’s tempting to look at data about the effectiveness of your communications “later.” Next week, next month… then you realize you have no idea how people are using your website, or how they’re getting […]

Moving your staff to Google Apps for your nonprofit’s email

By |August 14th, 2015|

From time to time, clients ask me about changing over to Google Apps to control the email at their domain. This enables you to take advantage of the vast storage space that Google offers as part of its nonprofit program.

For […]

Four useful things to look at in your Google Analytics data

By |June 4th, 2015|

In the nonprofit sector, it’s easy to feel like we’re so busy that we don’t have time to look at numbers — but really, without some feedback, how will you know if what you’re working on for your communications is effective? Google […]

Four tips for making use of Basecamp

By |April 24th, 2015|

There are lots of great online collaboration tools out there, although I’m partially to one of the longer-running: Basecamp, which I use for my projects and use to make the most of my worktime. I’ve also had the chance to […]

Mobile-friendly becomes even more essential April 21. Is your nonprofit website ready?

By |April 10th, 2015|

Some of us need deadlines in order to take action. Well, if your nonprofit organization has been waiting to deal with your not-mobile-friendly website, here’s a deadline for you:
Google search results on mobile devices are changing April 21, 2015
What does this […]

My Bookshelf: I’ll read anything by Tony Schwartz

By |March 27th, 2015|

Usually my “My Bookshelf” posts focus on a single book that’s closely related to communications, but there’s something to be said for books about making the best use of our minds. An open, creative, relaxed mind is essential to developing […]

Is WordPress.com a good solution for your nonprofit website?

By |March 13th, 2015|

I generally recommend WordPress to organizations for a fast-to-deploy and easy-to-manage website — anyone can install WordPress software on an organization’s web host (not sure what I mean? Here’s a post to explain web hosting) and be creating a website in minutes.

But […]

Bookshelf: Don’t Make Me Think, Revisited

By |February 27th, 2015|

Steve Krug’s Don’t Make Me Think, Revisited: A Common Sense Approach to Web and Mobile Usability is a new edition (2014) of a classic book in the field of web usability (also called User Experience or UX). Krug has a conversational style […]

Tools I Use: My best action trigger for writing

By |February 13th, 2015|

Sometimes I get busy with my work for clients and I fall behind on creating content for my website. But keeping this blog up-to-date is important to me — I can share info I care about (like how to use WordPress), stay in […]

Five tools for making the most of Gmail

By |January 30th, 2015|

I love the speed and efficiency of email, but with so much email (both personal and work), it can easily turn into a burden. Here are my five favorite Gmail tricks so that Gmail can be a useful tool instead of […]

I want you blogging more in 2015

By |January 9th, 2015|

My client list is full of geniuses. When I sit down with you, I am rewarded with glimpses of your brilliance on how to build social justice movements, how to end the vast injustices of the criminal justice system, and […]

My updated WordPress plugin list for 2015

By |December 26th, 2014|

Part of what makes WordPress so great is that there is a vast community of people working together to make it better all the time. Many of the things you would call “features” on a website (for example, the ability […]

I send email a couple of times a month. People like my emails.