Google Analytics: what you need to know

Too many social justice folks I know think they don’t have enough time to look at their metrics. But setting aside even a small amount of time on a regular basis can make a difference. Give yourself a goal and then track your progress towards that goal.

I just led this “Fun with Metrics” workshop in Boston at PCN’s Be the Media mini-conference, where I mostly focused on Google Analytics, including defining some key terms and talking about how to use dashboards to make it easy to get key information at a glance. Here’s what we covered:

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