Two different, fantastic social justice leaders I know confided in me this week that they struggle to keep up with email and that important messages slip away without them noticing them. Is there something out there that can help them deal with the torrent of non-essential mail?

I am a devotee of Gmail, and yes, I have adopted the Inbox Zero mentality. The other thing I’ve adopted is Priority Inbox. It works exactly as advertised, and it helps me deal with email. Really.

Overall, Google’s Nonprofit program is a pretty good deal for social justice groups, and I recommend that you check it out and take a few minutes to apply. Get yourself Google Apps, the Gmail interface, and set up your email so that you don’t lose track of what matters most.